The BrainLift explores the intersection of neuroscience, psychology, and gaming, with a strong focus on how dopamine and social interaction shape engagement, matchmaking, and retention in video games. The research dives deep into the science behind social dopamine, the limitations of traditional reward-based engagement, and outlines innovative approaches to matchmaking and group formation to maximize player satisfaction and social development. Extensive review of academic sources, user behavior patterns, and expert opinions reveals actionable strategies for the gaming industry, particularly in enhancing social experiences, fostering sustainable engagement, and leveraging gender differences for optimal team-building.
Austin Way is a sophomore at Alpha High School, Austin campus, graduating in 2027. He is passionate about coding, psychology, and neuroscience, with a particular interest in how social interactions influence human behavior and well-being. Austin has demonstrated technical expertise by building a custom Minecraft server and developing a unique matchmaking algorithm focused on social-based engagement. He is committed to leveraging technology to improve the gaming experience and promote healthier, more sustainable forms of online interaction.
To have the matchmaking algorithm integrated into every major game in the world and continue improving it to enhance player well-being and engagement.
Austin began by exploring the landscape of social interaction in gaming, initially considering building a Discord clone. He conducted research into group, social, and behavioral psychology to understand how social dynamics affect player engagement and well-being. This phase involved competitor analysis and identifying the unique value proposition of a social-based matchmaking algorithm.
"I am creating an A.I. platform to match gamers based on compatibility, helping them build relationships that go beyond the screen; my mission is to create the ultimate multiplayer experience for 100 million teens, fostering lifelong friendships through gaming. "
To provide game developers with a tool that enhances player retention and happiness by forming socially compatible groups, leveraging stable social dopamine release instead of variable rewards.
Game companies and developers seeking to improve player retention and well-being through advanced matchmaking systems.
Circuit is a matchmaking algorithm for games that uses social interaction cues to group players, aiming to increase retention and well-being by fostering positive social engagement rather than relying on variable reward systems. This project represents months of dedicated research, development, and implementation, resulting in a solution that addresses real-world challenges and creates meaningful impact.
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Want to collaborate with Austin Way?
Send an emailCircuit aims to transform the gaming industry by shifting the focus from variable reward-based engagement to sustainable, socially-driven player retention. By fostering genuine connections and improving player well-being, the project envisions a future where games contribute positively to mental health and community building on a global scale.
Weekly Unique Users on Minecraft Server
Increase in Average Playtime per User (Grouped vs. Not Grouped)
Game Developers Contacted
