This BrainLift chronicles an in-depth, evolving exploration into male social connection, loneliness, and mental health. The journey combines extensive literature review, expert interviews, synthesis of academic research, original substack publications, and personal hypothesis-testing. Through systematically capturing, organizing, and connecting a vast web of sociocultural, biological, and clinical research (plus a knowledge-tree for continuous expansion), it dissects why modern men face acute loneliness, how weak ties function, the failures of current interventions, generational stigma dynamics, biological underpinnings of gendered mental illness expression, and more. The process is iterative: gaps are rated and tracked, research priorities identified, new insights distilled for ongoing content creation, and findings implemented directly in writing, social discourse, and product ideation.
Reuben Runacres is a junior at Alpha's Austin campus, passionate about psychology, research, and business. With a deep background in psychoanalysis and social psychology, Reuben has shifted his focus to addressing male loneliness and mental health through innovative solutions. He brings a wealth of research experience, entrepreneurial drive, and a mission to improve the human experience by fostering meaningful social connections.
Pursue a career in real estate after graduation, while continuing to grow and scale the IRL app to address loneliness and improve social networks for young men.
To eliminate the loneliness epidemic by creating new, sustainable ways for young men to build and maintain strong social networks, improving their overall well-being and quality of life.
Young men aged 18-25 seeking to build genuine friendships and social connections.
IRL is a social networking app designed to combat the loneliness epidemic among young men by facilitating the formation of lasting, meaningful friendships through shared interests and in-person activities. This project represents months of dedicated research, development, and implementation, resulting in a solution that addresses real-world challenges and creates meaningful impact.
Reuben conducted extensive research into male mental health, loneliness, and social network theory, identifying systemic gaps in current clinical and social solutions. He consulted with global experts and analyzed competitor platforms, focusing on the unique needs of young men and the importance of weak ties in building lasting friendships.
Follow Reuben Runacres's journey and connect on social media to stay updated on the latest developments of this project.
Want to collaborate with Reuben Runacres?
Send an email"I am eliminating loneliness and improving the mental health of millions of young men by creating a platform that provides both the medium and social context for male friendships to naturally develop."
IRL aims to create a long-term, scalable solution to male loneliness by fostering enduring social networks that enhance well-being, reduce mental health risks, and strengthen communities. By shifting the focus from short-term interactions to lasting connections, IRL aspires to transform how young men experience friendship, ultimately contributing to healthier, more connected societies worldwide.
Research hours in men's mental health
Expert consultations for project development
Target initial user base
